Unsubscribe link – definition

In the context of email marketing, the unsubscribe link indicates a mechanism that allows the subscribers of a newsletter to stop receiving the email messages from a mass email sender. Inserted in the content of the email message (at the top and at the bottom in most of the cases), the unsubscribe link is mandatory and must be easy to find. By clicking on the link the subscription has to be stopped immediately without having to fill in additional forms on the unsubscribe page.

Inserting an unsubscribe link in your email campaigns

In order to avoid any kind of abuse and to grant the right of a recipient to stop receiving email campaigns from a specific sender, an unsubscribe link is inserted automatically at the top and at the bottom of the email message sent from our email marketing platform. The link is generated automatically in the moment when you schedule and send your email campaign.

This mechanism also allows you to keep a good reputation of your sender account by avoiding complaints or users that would flag your email as SPAM.

Managing your unsubscribed recipients

With MailKitchen, managing your unsubscribed recipients is easy and completely automatic.

When a recipient clicks on the unsubscribe link, his email address is immediately added to your Unsubscribed list. All the email addresses present on the list are then automatically excluded from any future email campaign sent from the same account.

You don’t need to waste your time by removing these email contacts from your Mailing lists, our system does it automatically for you.

Preview, export or import your unsubscribe list

You can find below the steps to access the feature that lets you manage your unsubscribed list:

  1. Once logged into your account, click on the tab SUBSCRIBERS
  2. Click on the button UNSUBSCRIBE LIST
  3. Click on the Unsubscribe list and then on the button MANAGE , you will have 3 options:
  • MODOFY the name of your list and also preview all the email addresses that unsubscribed from your email campaigns
  • IMPORT new email addresses into your list
  • EXPORT the list of your unsubscribed contacts from your MailKitchen account