The sender email address used for sending your email campaigns

The address used for sending your email campaigns is by default the one that you used for creating your MailKitchen account.

However, you should know that before being able to send your email campaign, you’ll need to validate the  email address.

What to do if your sender email address is not active

Here are the steps to follow for validateing your sender email address:

  1. Click on YOUR ACCOUNT (in the header menu)
  2. Click on the link My Sender Email addresses
    menu_sender_email_address
  3. If you haven’t already confirmed your email address (we’ve sent you a confirmation email right after your registration), you can do it by clicking on the MANAGE->VALIDATE button next to the email address that you wish to use as the sender of your emails
    sender_email_address_validate
  4. You will then receive an email containing a confirmation link
  5. Click on the link and your sender email address will be validated

Set an additional sender address:

If you want to use a different sender email address for sending your email campaign, you can do it by following the steps already described above:

  1. Click on YOUR ACCOUNT (in the header menu)
  2. Click on the link My Sender Email addresses
  3. Click on Add a new Sender Email Adresss
  4. Enter the address and click on SAVE
  5. As above, you will receive an email containing a validation link
  6. Click on the link and your address will be valid and ready for sending your email campaigns

Note : You should know that you can save up to 5 different sender email addresses. However, we recommend you to use different addresses only if the content of your email campaigns differs. In fact, when doing email marketing, it’s very important to use the same sender email address not to be identified as a spammer by email providers (ISP). This is how you are going to create your own sender reputation and increase your deliverability.

Using generic or personal email addresses (gmail, yahoo, hotmail, etc.) for sending your email campaigns

Sending email campaigns to your recipients is quite different from sending a simple email from your own mailbox, that’s why you shoud keep professional and avoid using generic email addresses (Gmail, Hotmail, Yahoo, etc). These senders can easily be identified as spammy (because anyone can create a Gmail or Hotmail account) and therefore blocked by email providers. Sometimes, email provider completely block the bulk email campaigns sent with a personal generic email (this is for example the case of Yahoo that doesn’t deliver email campaigns sent with a @yahoo sender).

You should therefore choose a sender email address containing the domain name of your website, for example contact@yourdomain.com. This way, your sender is in some way certified (a domain usually corresponds with a real entity or organization) and you have more chances to hit the inbox of your recipients.

What do your recipients see in their inbox

If you are wondering how will the message look in your recipient’s inbox, you should know that for each email campaign, you have to define an ALIAS (a name that will appear to your recipients as the sender of the email campaigns):